Are you using the right one for your purposes? A landing page is a web page designed for a specific purpose, such as product promotion, branding, or marketing campaigns. Landing pages are also known as destination pages.
Here are the differences between websites and landing pages:
Website
☑ A collection of several pages
(Home, About, Services, Blog, Contact, etc.)
☑ Provides detailed information about the brand or business
☑ Built for long-term use with various purposes
☑ Includes a navigation menu for easy exploration
☑ Menyediakan informasi terperinci tentang merek atau bisnis
☑ Dibangun untuk penggunaan jangka panjang dengan berbagai tujuan
☑ Termasuk menu navigasi untuk eksplorasi yang mudah
Landing Page
☑ A single page designed for one purpose
☑ Used in marketing campaigns
(advertisements, emails, social media)
☑ Minimal navigation to keep visitors focused
Examples:
Registration pages, product launches, event sign-ups
The point is;
→ Landing pages are created for ONE purpose/action.
→ And a website creates a FULL online presence.
Use them wisely to maximise Conversions & Credibility!
☑ Digunakan dalam kampanye pemasaran
(iklan, email, media sosial)
☑ Navigasi minimal untuk menjaga fokus pengunjung
Contoh:
Halaman pendaftaran, peluncuran produk, pendaftaran acara
Pointnya adalah;
→ Halaman arahan dibuat untuk SATU tujuan/tindakan.
→ Dan Sebuah situs web menciptakan kehadiran online yang PENUH.
Gunakan dengan bijak untuk memaksimalkan untuk Konversi & Kredibilitas!
